Opinion: Consumer behaviours have evolved, so should your loyalty programme | Opinion
linkedin The evolved and well-researched consumers of today demand tailor-made experiences and value-based offerings. They also demand experiences, which offer convenience, value and address their specific requirement while saving time. Walking the tightrope between the demands of consumers who are time-strapped but well-researched, brands need to invest heavily in creating convenient, timesaving, value heavy propositions that tick off all requirement parameters that consumers ...
Source: campaignindia.in