Politicians leverage public sentiment to influence decisions, reinforcing the quantity principle. Innovations, like Apple s Think Different strategy, challenge public sentiment. This mandate shapes beliefs, even supporting ideas such as the flat Earth theory.
This is part one of a two-part article. Marketing and advertising activity has, on one hand, greatly contributed to economic development, generation of
Urban Brand-Utility: a protopia for effective marketing communications marketingmag.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingmag.com.au Daily Mail and Mail on Sunday newspapers.
Tom Pennington/Getty Images
A lot of Americans think the country should be run like a business.
This is a problem on a few levels. Most obviously, a country isn’t a company. Businesses exist to turn a profit; countries do not, and competence in business rarely translates to competence in politics.
Treating the country like a business also encourages Americans to think of themselves as customers rather than citizens. Trump’s son-in-law and adviser Jared Kushner spoke directly to this idea in a 2017 interview: “We should have excellence in government . The government should be run like a great company. Our hope is that we can achieve successes and efficiencies for our customers.”