Carat's Consumer Connection System is designed to understand people
It is through CCS that we place real people at the centre of our decision making, writes Carat's head of strategy, Megan Sayle.
Source: themediaonline.co.za
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Dentsu reveals world's deepest gaming insights
GWI Gaming research and dentsu CCS data are fused together to understand gamers and their behaviours for brands seeking to play, and prosper, in the gaming ecosystem.
Source: dentsu.com
This is how we are tackling the cost of living crisis
As an industry, we need to respond to the cost of living crisis with emotional intelligence and humanity.
Source: campaignlive.co.uk