Consumer Creators News Today

In support of the adidas for Prada Re-Nylon collection, the brands are launching an ambitious, first-of-its-kind community NFT collaboration that brings together consumers from fashion, design, and crypto. 

The Friends With Benefits crypto social club has evolved from a small group chat into a burgeoning media and creative platform, with around 2,000 community members. Investors like a16z even think the DAO could be the next Homebrew Computer Club. 

The 76-year old guitar brand is hoping to foster a sense of community around music creation, and help educate the 16-million-strong audience of new musicians who just picked up a guitar for the first time over the pandemic.