Consumer Palate News Today

>> because, well -- >> go ahead. >> social media is the immediate pulse. they take the temperature of culture. so right away, you get to know whether or not your content and your creative will resonate with the consumer or fall fairly with the consumer. thats what soscial media does. its really a great way to test the consumer palate. >> interesting, christina, journalist piers morgan had an interesting reaction on twitter. he said the ad was flawed for being too politically correct. >> i mean, ...