Detailed text transcripts for TV channel - MSNBC - 20180709:04:03:00
Advertising theme. >> so, it is permanently elusive goal. >> you could trace the quest for cool in marketing back to one unlikely product. a small car named for an ugly insect. >> this was a car that had so many things against it. >> so, how did the volkswagen beetle come to change the way companies sell us things? and what did the nazis have to do with it? ♪ >> the climate of the 50s was very much a consumerist climate. we had won the war. people had money to spend. >> so they spent, spent to...
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