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Hospitality has been historically sluggish in automation adoption, mainly due to prejudice towards a notion that has always been (wrongly) considered the "human touch" antithesis. However, according to CVENT, over 56% of hospitality professionals anticipate that automation will be "extremely important" in 2022. So, why this sudden change of heart?

We are all individuals, and we want and expect to be treated as such by our service providers, including hotels. However, personalization & individualization are two of the biggest problems today’s hoteliers face. In our latest White Paper, Michael Toedt explores the flaws behind the outdated email marketing processes still used by most hotel companies and why target groups are outdated. It describes alternative solutions that can deliver a truly guest-centric tech environment offering a w...