Content Coalitions News Today

Outbrain launches content referral network for publishers March 4, 2021 10:52 Outbrain’s latest initiative will see the open web discovery platform invite publishers to form audience exchange networks, and diversify audience referral sources, as part of its Content Coalition. The Content Coalition is launching in Australia and New Zealand before the rest of the world, with Outbrain to use its SmartFeed technology to allow publishers to exchange links for free. It gives publishers full contro...

The coalition invites publishers to form networks with other publishers to diversify their audience referral sources.