How to keep people on your website
(Image credit: Shutterstock / Rawpixel) How you design your landing pages can make a difference to your bounce rate. Take the example of Real Gap, which provides gap year and traveling ideas in over 35 countries for those youngsters wishing to take a year off before, during or after university. The website uses specially designed landing pages for its pay-per-click (PPC) accounts. The PPC page has a strong call to action, whereas the SEO page just contains general gap year information. Not su...
Source: techradar.com