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Are you a small business owner looking to boost your brand’s presence and reach a wider audience? In today’s digital age, leveraging social media has become a game-changer for businesses of all sizes. But how can you effectively use social media to drive success for your small venture? We’ve got you covered! In this article, […]

Having a strategy for LinkedIn is what will establish you as a thought leader and subject-matter expert and will lead to all sorts of opportunities from speaking engagements to writing articles in industry publications, to new clients to who knows what else

You can create intentional content with content pillars, content with purpose that supports business development, lead generation, brand, visibility goals. Content pillar is subset of topics, themes that support your brand, business, create foundation for content strategy.

Content pillars help to guide your content creation process and ensure that your content is created strategically. Your content pillars are the 3 to 5 areas that support your brand and business for which you want to be known. They help you define your niche.

So you want to start writing more on LinkedIn but you sometimes struggle to come up with content ideas? Here are 20 content prompts to inspire anyone in any field. All that it’s missing is your unique experience from your perspective. That’s what your content advantage is.

Most people aren’t utilizing social media – particularly LinkedIn – for promoting their brand or growing their business. In fact just one percent of people who use LinkedIn actually post updates on the platform.