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The video over-the-top (OTT) sector has sought help from the information and broadcasting ministry and health ministry to find workable solutions for compliance challenges and enforcement of current rules. The government has directed OTT platforms to adhere strictly to anti-tobacco warning regulations, but this may disrupt content viewing and impose extra costs.

Invested some $2 billion on asian content and will invest in another half a billion on making new korean content alone this year. >> i think in the past couple of years weve seen korean content viewing grow four times in the region. >> "parasite." >> reporter: this is a golden age. music, film, tv shows. its swept far beyond asia where its been popular. kwang said this resonates around the world. >> translator: the world is getting much harder to live in. even in the last ten years wealth dispar...

Year. >> i think in the past couple of years we have seen korean content viewing grow four times in the region. >> parasite. >> reporter: this is a golden age of korean cultural exports. one win after another, music, films, tv shows. korean wave swept far beyond asia. hwang says this shows message resonates around the world. >> translator: the world is getting much harder to live in, even in the last ten years wealth disparity is growing. nations are facing economic strive and the added element ...