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98% of Pharmaceutical Executives Agree on Importance of Omnichannel as Half of Companies Are Not Opt

SAN FRANCISCO--(BUSINESS WIRE)--#AI--Aktana, the leader in intelligent customer engagement for the global life sciences industry, today reveals striking results from a new study, “The State of Omnichannel HCP Engagement in Pharma: Where the Industry Stands in 2022.” In DHC Group’s survey of 50 industry executives ac...
San Francisco United States Lisa Barbadora Everest Group Field Force Ai Enablement Paul Thompson Technology Integration

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NBCU Unveils Fifth Annual Slate Of Commercial Innovations

Today, NBCUniversal launched its fifth-annual slate of Commercial Innovations designed to elevate the advertising experience for marketers and consumers. On the heels of One22 and the Peacock NewFront, the 2022 slate of new ad products and formats “provide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and […]
Josh Feldman Peacock Newfront Attention Lab Commercial Innovations Picture Expanded Storytelling Shop Drop

Future Ad Strategies In A Cookieless World: How Acquire NZ And Oracle Are Delivering Precision And Scale

For the past two years, the industry has been fixated on what will happen when digital advertising must become more privacy and consumer-centric, as it loosens its reliance on cookies. There has been a lot of talk about first-party data, contextual advertising and new ways of measuring, such as attention, but there are few real-life examples of these in action. That is until New Zealand-based Acquire and Oracle Advertising partnered on a mission to put these to the test with a customized, real-t...
New Zealand June Cheung Zane Furtado Affinity Segments Contextual Intelligence Contextual Targeting

Contextual Intelligence – A new Tool in the War Against Fraud

Doug Clare, Vice President of Product Management, Fraud Protection and Compliance, FICO, describes the benefits of examining the full picture Billions of friction-filled moments, which risk upsetting a customer’s journey, occur daily, as financial organizations of all kinds—from traditional banks to fintechs and telecommunications providers—contend with making
United Kingdom Doug Clare European Union Contextual Intelligence War Against Vice President

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