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YouTube Ads For E-Commerce: 5 Key Marketing Strategies

YouTube Ads For E-Commerce: 5 Key Marketing Strategies
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

Benjamin kepnerForbes agency councilGlobal social media marketingYoutube adsDemographic targetingGeographic targetingBehavioral targetingPsychographic targetingContextual targetingYoutube shortsIn feed youtubeGoogle adsApple payGoogle payGoogle analyticsGoogle tag manager

Matt Hallett: Bing and ChatGPT – A path to smarter targeted ads with first-party data? – Campaign Brief

By Matt Hallett, head of product solutions at Amperity Microsoft created quite the buzz in the ad tech industry recently with a revolutionary “new Bing” that harnesses generative AI to engage people in conversational search experiences. Using the power of ChatGPT, a large language model traine

United statesMatt hallettContextual targetingCustomer segmentation

The Drum | Should Data Marketers Be Shifting From Targeting To Suppression?

Suppression is “the forgotten more sensible sibling of audience targeting,” writes Nick Graham of agency Kepler for The Drum’s data deep dive, The New Data & Privacy Playbook. Here, he heralds a paradigm shift back toward suppression.

Customer data platformsPersonally identifiable informationAudience targetingContextual targetingAudience insightData deep diveAta amp privacy

IAS enhances YouTube brand safety & suitability measurement offering

IAS enhances YouTube brand safety & suitability measurement offering

Julie kandelLisa utzschneiderGlobal alliance for responsible mediaYoutube measurement programIntegral ad scienceGlobal allianceResponsible mediaBrand safetyMedia qualityTube brand safetySuitability measurementSenior partnerBrand safety north americaBrand suitabilityContextual targetingBrand safety reporting

AI and Machine Learning growing in every aspect of radio #RDE23

AI and Machine Learning growing in every aspect of radio #RDE23
radioinfo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioinfo.com.au Daily Mail and Mail on Sunday newspapers.

Czech republicMorna mcaulaySatu ketoAnna vosalikovaRadiodays europeMarianne bouchartAudience researchRadio technologyCzech radioContextual targetingRadio france