While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap.
Homeowners mostly want to install high-efficiency equipment because of the comfort it brings and rebates associated. If contractors know what to highlight about the equipment, it can sell itself.
There are a number of variables that affect why homeowners decide to purchase HVAC equipment, so HVAC contractors have to learn the needs of their customers, so they can then understand why they buy, and then train techs to hone in on it.
A recent survey confirms that almost two-thirds of homeowners are following the “three-quote rule” when it comes to repairing and replacing HVAC systems.
Most homeowners will get three bids for HVAC work, a new survey found. Marketing specialists say contractors should get in front of those potential customers before they pick up the phone, and then aim to stay there.
While HVACR contractors might not be charging a typical visit fee, many of them charge fees when a certain amount of work is done by the tech. Whether or not the customer is okay with that, all depends on the person.
A recent survey conducted by ClearSeas Research and The ACHR NEWS revealed that 71% of homeowners are more likely to call an HVAC contractor that includes pricing on its website.