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As the identity solution designed to reflect the contemporary digital marketplace gains momentum and as it aims to prepare for a cookie-less and privacy-conscio...

Mumbai: For the past decade, marketers have been experimenting in the digital environment to enhance brand-customer interactions. In the B2C and B2B spaces, the growth of social platforms has changed how marketers communicate with their clients. In addition, advances in big data and artificial intelligence have enabled marketers to better target and communicate with customers

Little Black Book, Accenture’s digital commerce operations lead on the partnership between commerce and creativity, the importance of digital marketing and how the integration between the physical and digital will be a big part of the future