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>> how do we regulate an algorithm? >> we dont. >> why? >> because theyre big companies and theyre the one in charge just like cbs used to be in charge of the air waves. >> but if google writes an algorithm that somehow directs -- let me do a better one. lets say one of the -- >> facebook. >> no, monster.com. like an employment site and their algorithm seems to always leave out people of color. >> right, thats a different issue. >> thats my point. how do you -- they could say, oh, we just wrote ...