Creating communication magic, without tricks
Successful healthcare communications need to bring their audience on the journey as a willing and cognisant partner
I was recently reading an interesting article published in
Trends in Cognitive Sciences, which was also picked up by the mainstream media.
The topic was Mind Control Tricks: Magician’s Forcing and Free Will. Like most people I am enthralled and often baffled by magicians, both in close-up settings and on the stage. Magic makes great entertainment and in engaging with a magic show I know I am being ‘tricked’, but enjoy the experience and the mental conundrum of ‘How did they do that?!’.