Creating communication magic, without tricks
Successful healthcare communications need to bring their audience on the journey as a willing and cognisant partner
I was recently reading an interesting article published in
Trends in Cognitive Sciences, which was also picked up by the mainstream media.
The topic was Mind Control Tricks: Magician’s Forcing and Free Will. Like most people I am enthralled and often baffled by magicians, both in close-up settings and on the stage. Magic makes great entertainment and in engaging with a magic show I know I am being ‘tricked’, but enjoy the experience and the mental conundrum of ‘How did they do that?!’.
Building trust through sustainability communications
The HCA has launched a short guide to help communications professionals build the case for action around sustainability
The Healthcare Communications Association (HCA) has launched a short guide to help communications professionals build the case for action around sustainability.
The guide reiterates the increasing need for transparency around sustainability performance for all organisations involved in healthcare.
Developed in partnership with sustainability specialists Forster Communications, the Beyond Reputation guide is focused on helping pharma deliver sustainable value. It was prepared in consultation with HCA members and wider industry experts.
HCA CEO Mike Dixon said: “Today is Earth Day – a global reminder of how we all have a role to play in preventing future disasters of climate change and environmental destruction. Everyone in the healthcare industry is committed to patient wellbeing but it is critical that we
HCA releases new PR media guide
The guide aims to help healthcare PR professionals understand how best to approach journalists
The Healthcare Communications Association (HCA) and Medical Journalists’ Association (MJA) have launched a new best practice guide:
6-point guide to approaching health journalists with a media story.
Based on research by the Medical Journalists Association and feedback from their members, the guide aims to help all those working in healthcare PR understand how best to approach journalists with a media story, highlighting many of the common do’s and don’ts that can impact the working relationship between journalists and PR professionals.