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La-Rel Easter | unsplash
Is your brand considering a headless content management system (CMS)? Join the club. Nearly 30% of software decision-makers plan to replace their current CMS with a new one, according to a 2020 Forrester survey. When B2C and B2B companies explore headless technologies, itâs typically because they want a better way to catch up with their customers; they want to serve them content across an exploding array of devices, apps, and platforms. A headless CMS makes that job a lot easier.
But before making the leap, hereâs what content marketers and content strategists should understand: Your content creation process will change significantly when you switch to headless. Youâll need a new mindset and a new approach. Once you get the hang of it, though, youâll recognize the tremendous efficiencies of a headless platform.