VidMob Introduces Intelligent Creative SaaS Platform to Drive Marketing Performance
Press release content from Globe Newswire. The AP news staff was not involved in its creation.
Source: apnews.com
📰 Creative Analytics News
Creative Analytics News Today
Fast, Ad-Free News Updates
Stay updated with breaking news from Creative Analytics. Real-time updates on events, politics, business and more.
VidMob Introduces Intelligent Creative SaaS Platform to
Flexible offering combines leading creative analytics and workflow to improve speed of delivery and creative impact at scale...
Source: globenewswire.com
MediaCom launches data-based tool to drive creative performance by up to 50%
The new system will include an algorithm that uses information on emotional response and attention levels.
Source: campaignlive.co.uk
MediaCom merges data and creativity under a new division
MediaCom’s global chief of creative transformation Stef Calcraft MediaCom has launched a new division, dubbed MediaCom Creative Systems, to unite its media and creative teams under a single integrated division. What has precipitated the reorganization? The case for better integration of media and creative teams has become common wisdom among clients and agencies, with businesses such as P&G and BT throwing out traditional silo models in favor of integration of data, execution, creative and co...
Source: thedrum.com