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VMLY&R global CEO and marketing chief talk through the rising need for creative commerce and what it takes to connect brand emotional connection with functional experience and the point of conversion

Investegate announcements from WPP PLC, Acquisition

Cannes Lions 2022 Day 3: India bags 10 more Lions

Mumbai: The Indian contingent continued its dominant run on day three of Cannes Lions, doubling its tally of 10 metals across 6 categories in one of its best performances at the event. The latest 10-metal tally includes one Grand Prix, two Gold Lions, five Silver Lions, and two Bronze Lions across Brand Experience & Activation, Creative Business Transformation, Creative

Cannes Lions 2022 Day 3: India bags 10 more Lions

Mumbai: The Indian contingent carried forward its winning act into Day two, clinching three more Lions- a Gold and two Silvers, taking its metal tally to 10. Vice Media’s ‘The Unfiltered History Tour’ created by Dentsu Webchutney (now Dentsu Creative) added one more feather to its cap by winning a Gold Lion in the Digital Craft category under the Personalised Storytelling &

Shortlists were announced across six categories on day 2 of the Cannes Lions Festival 2022.

After the grand opening success of the Indian contingent on day one of the Cannes Lions Festival of Creativity 2022 with a seven-metal haul, which includes two Grand Prix, three Silvers, two Bronzes and 20 shortlists across five categories, the Indian contingent has clocked in 20 more shortlists on the second day.

Prime Weber Shandwick wins Gold Design Lion for H&M Foundation’s virtual fashion collection. From PR Week

As of now, India has secured 17 shortlists in total. Leading the shortlist tally as of now is dentsu Webchutney with eight shortlists in its bag. Taking the number 2 spot in the shortlisted entries is VMLY&R with four