Sameer Satpathy News Today

According to a recent report by researcher Kantar, just two categories in the home and personal care segment added more than 10 million new consumers in 2023, both in the liquid format. Liquid fabric softeners and washes added 14 million and 13.1 million new users, respectively. Against the overall fast-moving consumer goods (FMCG) market growth of 5%, these segments grew 13% and 20% each, Kantar estimated.

Indias market sees a surge in liquid cleaners popularity, driven by ecommerce growth and competition among top companies like HUL, ITC, and Colgate. The trend towards premium, differentiated products reflects changing consumer preferences and aspirations.

Fmcg: Indias market sees a surge in liquid cleaners popularity, driven by ecommerce growth and competition among top companies like HUL, ITC, and Colgate. The trend towards premium, differentiated products reflects changing consumer preferences and aspirations.

/PRNewswire/ -- Getting kids to follow healthy habits is no easy task and is often met with resistance. So, to overcome this challenge and promote the habit of...

Indias booming ecommerce market is spurring a packaging makeover among consumer goods makers, as they chase the growing number of online shoppers. Companies are seeking to make their products more robust to survive the rigours of shipping, with some saying they have already seen results, in the form of fewer returns.

Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.

Fmcg: Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.

Fmcg: Consumer goods makers adapt packaging for e-commerce to combat transit damage, as online sales surge. ITC and Parle enhance packaging, while Dabur and Bagrrys innovate for online consumers, reducing shipping damages significantly.

Data by market researcher GfK India showed the contribution by volume, or number of units sold, for energy saving ACs with four and five stars has moved from 14% in 2019 to 27% in 2023. But for a category like refrigerators, which wouldnt inflate power bills as much as an air-conditioner would, the volume contribution of such models remains flat at 10%. Similarly, GfK data showed volume contribution of energyefficient inverter AC models climbed to 84% in 2023, from 61% in 2019, after manufacture...

Indians are finally beginning to buy ecofriendly and sustainable products, but only when the costs and overall value proposition are on a par with the standard variants.