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ITC's Savlon Swasth India Mission:

My Wash! It's a Clean Preference for Liquid Soaps

According to a recent report by researcher Kantar, just two categories in the home and personal care segment added more than 10 million new consumers in 2023, both in the liquid format. Liquid fabric softeners and washes added 14 million and 13.1 million new users, respectively. Against the overall fast-moving consumer goods (FMCG) market growth of 5%, these segments grew 13% and 20% each, Kantar estimated.

From powders to liquids: Competition heats up in liquid cleaners market in India

India's market sees a surge in liquid cleaners' popularity, driven by ecommerce growth and competition among top companies like HUL, ITC, and Colgate. The trend towards premium, differentiated products reflects changing consumer preferences and aspirations.

From powders to liquids: Competition heats up in liquid cleaners market in India, ET Retail

Fmcg: India's market sees a surge in liquid cleaners' popularity, driven by ecommerce growth and competition among top companies like HUL, ITC, and Colgate. The trend towards premium, differentiated products reflects changing consumer preferences and aspirations.

ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission's #HandwashLegends made Handwashing cool for India's Youth

ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission's HandwashLegends made Handwashing cool for India's Youth

ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission's #HandwashLegends made Handwashing cool for India's Youth

/PRNewswire/ -- Getting kids to follow healthy habits is no easy task and is often met with resistance. So, to overcome this challenge and promote the habit of...

Savlon's #HandwashLegends made handwashing cool for India's youth

Online Savvy Spurs a Repack as Brands Think Out of the Box

Indias booming ecommerce market is spurring a packaging makeover among consumer goods makers, as they chase the growing number of online shoppers. Companies are seeking to make their products more robust to survive the rigours of shipping, with some saying they have already seen results, in the form of fewer returns.

How India's booming ecommerce market is spurring a packaging makeover among FMCG companies

Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.