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Conglomerate ITC will acquire 16 per cent share capital of baby and mother care products brand Mother Sparsh, on a fully diluted basis. Mother Sparsh specialises in premium ayurvedic and natural personal care brands in the D2C (direct to consumer) space. It has a wide range of baby and mother care products based on ayurveda for potent product delivery.

ITC to acquire 16% stake in Mother Sparsh, a D2C ayurvedic and natural personal care brand

ITC, Mother Sparsh,D2C,ITC revenue,Mother Sparsh revenue

The company spent Rs 20 crore for the 16 per cent stake in Mother Sparsh, which has a wide range of baby and mother care products

FMCG major ITC will invest in Mother Sparsh with a focus on the mother and baby care segment, on a 'fully diluted basis', according to the company's regulatory filing today

Storyboard18 will kick-start the new journey with a special 6-part digital + TV series

In a category overflowing with celebrities, leading soap brand Vivel has launched a campaign to talk about ‘ordinary and integral’ homemakers.

In a spot that talks about how similar remote working and household work is, ITC attempts to drive the point of equality home.

Hygiene products see uptick on second wave April 26, 2021 The demand for home-care products and sanitisers sees a surge in April As the country battles the second wave of the pandemic, FMCG companies – large and small – are witnessing an uptick in demand for hygiene products, including sanitisers and hand washes. Sanitiser sales According to data sourced from Bizom, a retail intelligence platform that tracks sales at kirana stores, the demand for sanitisers and home-care products in April ...

Synopsis Companies such as ITC, Himalaya Drug Company and Patanjali said they have ramped up their production capacity to address spurt in demand, assuring that their hygiene products are available to the consumers. Getty Images Sanitisers are making a comeback due to rising Covid cases As the devastating second wave of the COVID-19 pandemic sweeps across India, leading FMCG companies are witnessing a strong surge in demand for their health and hygiene products, including hand sanitiser, hand w...