According to a recent report by researcher Kantar, just two categories in the home and personal care segment added more than 10 million new consumers in 2023, both in the liquid format. Liquid fabric softeners and washes added 14 million and 13.1 million new users, respectively. Against the overall fast-moving consumer goods (FMCG) market growth of 5%, these segments grew 13% and 20% each, Kantar estimated.
India's market sees a surge in liquid cleaners' popularity, driven by ecommerce growth and competition among top companies like HUL, ITC, and Colgate. The trend towards premium, differentiated products reflects changing consumer preferences and aspirations.
Fmcg: India's market sees a surge in liquid cleaners' popularity, driven by ecommerce growth and competition among top companies like HUL, ITC, and Colgate. The trend towards premium, differentiated products reflects changing consumer preferences and aspirations.
Pune: India’s luggage market which includes suitcases, trolley bags, duffle bags and backpacks is seeing a spike in demand for the upcoming summer tra.
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Coca-Cola India joins forces with Reliance Retail for "Bhool Na Jana, Plastic Bottle Lautana" PET collection, recycling initiative webindia123.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webindia123.com Daily Mail and Mail on Sunday newspapers.
Smart: "In the Supermarket India that I see - in modern stores or on digital apps - there are no signs of any downward impact on discretionary spending," Damodar Mall said. "The narrative of some players that non-food is not growing is not a macro consumer concern, but maybe an insight that they are possibly not updating their operating models enough."