Page 2 - Creative Effectiveness News Today

Celebrated as South Africa’s foremost advertising commentator, Rice had a profound impact on the country’s marketing and advertising landscape. Celebrated as South Africa’s foremost advertising commentator, Rice had a profound impact on the country’s marketing and advertising landscape.

Time and again, ITC has sensed the pulse of the nation with its ads

In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.

How do we encourage young creatives to embrace bolder and more experimental storytelling? Generative AI might just be the answer to pushing them beyond their comfort zones, opines Campaign's Shawn Lim.

Komuniti and Ukheshe are revolutionising digital banking for underserved African communities. They offer neobank services, promoting financial inclusion and community prosperity...

NEW YORK--(BUSINESS WIRE)--Oct 4, 2023--

Little Black Book, The winners of the Golden Drum will be announced during the Awards Show Powered by Mastercard on 10th October

Aussie expat John Mescall, the New York based global executive creative director at McCann Worldgroup and president of the McCann global Creative Leadership Council, is set to depart the agency.

NEW YORK--(BUSINESS WIRE)--Aug 17, 2023--

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