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Cannes Lions 2023: In an age of digital disruption, these brands showed us the enduring power of creativity

/PRNewswire/ -- Marking five years of progress, this week at the Cannes Lions International Festival of Creativity the Global CMO Growth Council brought...

Best Media Info: From India, this year, the Grand Prix went to Ogilvy Mumbai in the Creative Effectiveness category for "Shah Rukh Khan My Ad" done for Cadbury| Cannes Lions 2023 News

Using Cannes Lions as a barometer, digital-first campaigns are on the shallow side despite the rising depth of digital ad spending.

What makes advertising agencies and marketers from across the world flock to Cannes every year? Beyond the many attractions of the French Riviera is the coveted Lion at the International Festival of Creativity — and its roar is louder than ever.

This year's entrants for the Cannes Lions Festival of Creativity from Armenia and Nigeria made history by being the first to take home a Lion for their country; bronze lions in radio and audio, and health and wellness lions respectively.

Ogilvy, Leo Burnett, Dentsu, FCB Group India, Talented shine at Cannes Lions

Indian agencies now own 23 metals from the four days at Cannes Lions ’23.

And Regional Network of the Year.

Little Black Book, France wins its first Creative Strategy Lions Grand Prix and Peru takes home its first Innovation Lions Grand Prix