Page 5 - Creative Effectiveness News Today

The Grand Clio Health Awards were handed out to nearly a dozen winners that work in creative marketing and advertising on behalf of clients in the health and pharma space.

Hoorah, a pioneering digital marketing agency, proudly champions the transformative power of building internal creative, data, and media capabilities for brands. With a proven track record of driving results, Hoorah has emerged as a trailblazer...

Cannes Lions 2023 countdown: CEO Simon Cook on what to expect, from awards to AI

When Tracy Norton, a chef from City Lodge Hotel Victoria & Alfred Waterfront created a recipe for the Global Pizza Challenge 2023, she took a risk including elements of a dish she grew up with but wasnt a fan of - bobotie...

Sustainability and inclusion will be under scrutiny at festival.

Best Media Info: Campaigns from Ogilvy, McCann Worldgroup, Leo Burnett/EssenceMediacom, MullenLowe Lintas and Lay’s have been shortlisted| Advertising News

Best Media Info: Through this platform, emerging talents can now virtually immerse themselves in the world of Cannes Lions, and judge top campaigns in real time| Advertising News

Creatives in UAE create a fantasy game to predict Cannes Lions winners

DUBAI: A team of UAE-based creatives has launched “The Loudest Roar,” an interactive prediction platform for the advertising industry’s premier awards program, Cannes Lions, which takes place next month. Founded by Chirag Khushalani, Tobbi Vu, Teena Mathew, and Jack Rogers, “The Loudest Roar” aims to become the “fantasy league” for awards festivals, according to a company

Next month's industry wingding will throw a spotlight on issues around relationships between creativity and effectiveness.