Page 9 - Creative Effectiveness News Today

With the recently-announced business-to-business (B2B) award at Cannes and research into creative effectiveness, B2B leaders are thinking more about creativity on their side of the industry. Reuben Webb, chief creative officer at Stein IAS, delves into the findings of four experts – including three tips for winning a Lion.

Work from across the globe will be judged, awarded, and celebrated during the Cannes Lions International Festival of Creativity, which will run from June 20-24

AMV BBDO boss Sam Hawkey says he will approach his task of rejuvenating the agency as he would an egg and spoon race – neither too fast nor too slow.

Independent ad agency, Gigil, has received multiple nods for its work from two venerable creative award shows in APAC: The One Asia Creative Awards and Spikes Asia.

Dentsu Webchutney has 32 shortlists, followed by DDB Mudra with 22

Media & Marketing - Publicis Groupe CEE’s agencies won a total of 31 Drums including 5 Grand Prix and special awards including Network of the Year, #2 and #3 Agency of the

Published July 26, 2021, 6:56 AM Havas Group veteran, former Chairman & CEO of the network, Vishnu Mohan has launched Avyan Holdings in Singapore with the ambition to build a regional footprint in Asia. Avyan Holdings is designed to be a collective of companies working towards advancing human possibilities by integrating design, technology, and data to help brands and people thrive in a digital-first world. As a first step in solidifying its vision, Avyan Holdings has acquired a key stake in t...

Call for entries now open for entire Asia Pacific region; supported by The Currency of Creativity launch campaign Based upon the popularity of last year’s One Show Asia Showcase, The One Club for Creativity has officially expanded the scope of its successful annual awards program for the region from Greater China to all of Asia Pacific. The call for entries for the transformed program, now known as One Asia Creative Awards 2021, is now open, with entry fees increasing after each deadline peri...

The One Club for Creativity today announced agencies in Australia and New Zealand took home 19 Pencils ~ seven Gold, four Silver, eight Bronze ~ in The One Show 2021, as unveiled during the online global Creative Week 2021.  Saatchi & Saatchi Australia with Herd MSL led the way with six Pencils,

The One Club for Creativity today announced agencies in Australia and New Zealand took home 19 Pencils ~ seven Gold, four Silver, eight Bronze ~ in The One Show 2021, as unveiled during the online global Creative Week 2021.  Saatchi & Saatchi Australia with Herd MSL led the way with six Pencils,