Creative Marketer News Today

South Korea’s largest beer maker, Oriental Brewery, made efforts to broaden its outreach to Generation Z and university students in 2023, in a bid to more closely communicate with young consumers. In November and December, OB CEO Ben Verhaert gave lectures on OB’s marketing strategies at Korea University and Ewha Womans University, where he was able to meet face-to-face with students. Verhaert has built ...

/PRNewswire/ -- Rocket Companies (NYSE: RKT), the Detroit-based fintech platform company including mortgage, real estate and other financial services...

Rocket Companies , the Detroit-based fintech platform company including mortgage, real estate and other financial services businesses, today announced that it has named Jonathan Mildenhall as its first ever group Chief Marketing Officer (CMO),...

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding? The…

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding? The…

Transformative ideas that leave a lasting impression don't often take root in the average client brief; they are born out of intentional creativity that goes beyond the channel or the immediate business problem, opines Ogilvy PR's chief creative officer.

After Bud Light yielded to backlash against trans rights, "to turn a blind eye and pretend everything is ok is not an option," Mulvaney said

Bud Light served as an official sponsor of the Toronto Pride parade on Sunday, where scantily-clad performers danced on a Bud Light stage and a group of nudists walked through the streets.

The Monkeys, Howatson+Company, Special.

In the final Awards Show of the week at the Cannes Lions International Festival of Creativity, the Special Awards were announced with Howatson+Company taking out the Independent Agency of the Year - Good award and Special New Zealand taking out the Independent Agency of the Year - Strategy award. GU