Page 14 - Creative Partner News Today

July 19 2021, 12:30 pm | BY Kim Shaw | No Comments Malaysian men often joke about the need to appeal for an ‘Exit Visa’ from their wives when they want to venture out of the nest. This gave inspiration to the Mitsubishi Xpander film created by Muma.   “The new 7-seater crossover has space for the family, while accommodating the driver’s passion. We told this product story through a witty spot inspired by an insider joke amongst Malaysian men calling their wives ‘Ministers of H...

Packaging Contents: Functional Beverage Packaging Substrate / Materials: Recyclable Plastic A zero-waste company, Genius Juice prides itself on using the whole coconut to create a creamy, delicious, extra nutritious smoothie using both the coconut water and coconut meat, while the husks are up-cycled into coconut charcoal for detoxification products and generating energy. ROOK/NYC worked collaboratively with the company’s Founder, Alex Bayer, and his team, to refresh the brand identi...

Description It’s one of the most divisive choices faced by consumers today – Apple or Android? In a bold move to get Apple fans around the world to experience the Samsung interface, DDB group’s Tribal Aotearoa New Zealand has created iTest.   More than 5.5 million Apple users from 234 countries have downloaded iTest, an app that appears to transform your iPhone into a Samsung. The web application mimics the operating system of an Android device, allowing consumers to experience navigati...

Creative 18 Add to collection The new direction is being rolled out across home and vehicle, business insurance, speciality products and people risk Independent creative agency, The Core Agency, has created a new brand platform for QBE Australia Pacific (AUSPAC).  Now in their seventh year of partnership, the agency has expanded upon its previous consumer work to create a new core idea to be used across all areas of the QBE AUSPAC business. The new direction is being progressively rolled out...

The Immortal Awards 34 Add to collection Founder and executive creative director joins Irish jury for this years competition The Brill Buildings Roisin Keown has been announced a juror at this years Immortal Awards, joining the Irish jury. One of Ireland’s most consistently awarded creatives and previously Head of Creative at JWT’s Dublin outpost DDFH&B, Roisin is the founder and executive creative director of agile creative-led agency The Brill Building.  Founded just 18 months ago, camp...

By Mike Johnson on 5/14/2021 7:48 AM Producer and Visionary of “American Idol” and “So You Think You Can Dance” Nigel Lythgoe Joins Forces with Triller Fight Club to Launch New Series “So You Think You Can Fight” Lythgoe Also Named Creative Partner and Executive Producer of Triller Fight Club Events, Will Bring Visionary Style to Triller’s Fight and Music Spectacles  Los Angeles (May 13, 2021) ---- Nigel Lythgoe, the television mega-producer and creative force behind the powerho...

QBE launches new brand platform and integrated campaign May 12, 2021 10:52 QBE Australia Pacific has launched a new brand platform, along with an integrated campaign, created by The Core Agency. The new platform, “Before & After” looks to “give people confidence to achieve their ambitions by being there for them – Before & After, and everything in between”, according to a release. The new brand platform, visual identity, plus brand and product advertising campaigns will be rolled out...

Independent creative agency, The Core Agency, has created a new brand platform for QBE Australia Pacific (AUSPAC).   Now in their seventh year of partnership, the agency has expanded upon its previous consumer work to create a new core idea to be used across all areas of the QBE AUSPAC business. The new direction is being progressively rolled out across home and vehicle, business insurance, speciality products and people risk. Developed using insights from across the organisation, the new ‘B...

by Stephen Chapman Squad and Love Sugar Science have joined forces to deliver a 7-figure repositioning campaign for skincare brand, Super Facialist. They were appointed following a competitive pitch process last year to produce the first above-the-line advertising commissioned for the brand. The creative takes a more humorous look at “the frantic and often chaotic routines of women as they juggle work, family commitments, social time, studies and more, all whilst trying to care for themselves...

TikTok Partners with Social Native to Help Brands Reach Audiences on the Popular Platform ACCESSWIRE Social Native Joins TikTok JOAH Beauty Tok Creators LOS ANGELES, CA / ACCESSWIRE / May 5, 2021 / Content creation and optimization platform, Social Native, and short-form mobile video platform, TikTok, have partnered to give brands unmatched access to native TikTok content creators, who truly understand the app and its audience, to create data-driven content to amplify advertiser strategies acro...