Mark Christou News Today

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Branding experts select the best 1920s logos.

Black cans and vivid ingredient illustrations give this sparkling drink brand an iconic visual language designed by ROOK/NYC.

Agency: ROOK/NYCCreative Partner: Mark ChristouManaging Partner: Rebecca Thomas ChristouLead Designer: Mark ChristouPhotography Credit: Tony PierreLocation: United StatesProject Type: ProducedClient: Live CleanProduct Launch Location: United StatesPackaging Contents: Personal Care ProductsPackaging Substrate / Materials: PlasticPrinting Process: Digital Printing Founded in 2007 in Canada, ...

Agency: ROOK/NYCCreative Partner: Mark ChristouManaging Partner: Rebecca Thomas ChristouLead Designer: Mark ChristouPhotographer: Tony PierreFood Photographer: Nina GallantLocation: United StatesProject Type: ProducedClient: 88 AcresProduct Launch Location: United StatesPackaging Contents: Seed + Oat BarsPackaging Substrate / Materials: Metallized Film (bar wrapper) Six years after launc...

Packaging Contents: Functional Beverage Packaging Substrate / Materials: Recyclable Plastic A zero-waste company, Genius Juice prides itself on using the whole coconut to create a creamy, delicious, extra nutritious smoothie using both the coconut water and coconut meat, while the husks are up-cycled into coconut charcoal for detoxification products and generating energy. ROOK/NYC worked collaboratively with the company’s Founder, Alex Bayer, and his team, to refresh the brand identi...

Packaging Contents: Apparel Fashion industry veterans Sofia Karvela and Phuong Ireland approached ROOK/NYC to talk branding for their soon-to-launch casual wear line. Mark Christou, Lead Designer, knew the branding would need to reflect the founders’ shared effortlessly cool vibe, and in keeping with their values, should be aspirational but still feel relatable and real. The Founders didn’t want anything too high-polished or pristine, so they would need to cultivate an edge of imperfect...

New Probiotic Soda Gets Package Design that Pops A brand and package design for new-to-market functional soda Culture POP feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels. Mar 17th, 2021 New Culture POP Soda is crafted with real, functional ingredients and only a touch of sweetness. Its mix of live probiotics, organic juices, and organic ground spices delivers a complex, tasty twist on familiar flavors. Culture POP, says its producers,...

Packaging Contents: Functional Soda Printing Process: Sleeve Label The brief was simple. Can we create a brand and package design for a new-to-market functional soda that feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels? Every element we designed needed to align with that objective. When it came to the naming exercise, the team wanted something that was both descriptive and felt familiar. In an off the cuff ideation session, the mon...