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October 3, 2023
Most attention measurement companies (61 per cent) focus on both creative and media as attention drivers and to measure these factors, they leverage eye trackin
June 10, 2023
These six crucial lessons will maximise your Facebook ad performance, achieve better results and reach broader audiences.
March 14, 2023
Preppy fashion company Sperry has partnered with audio research and analytics platform Veritonic to maximize their sonic branding.
February 17, 2023
The right measurement strategy can help marketers reach relevant audiences, build brand identity and quantify the return on their ad investments.
December 14, 2022
Actionable measurement isn’t limited to the mid- or post-campaign phases; it can provide immense value at the planning stage.
October 12, 2021
Track breaking Kantar headlines on NewsNow: the one-stop shop for Kantar news