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'So realistic, it's unnerving': why Freeview embraced giant alien puppets for latest ad

Breaking from the tendency to deliver fantastical imagery using digital tools, Freeview’s latest advertising campaign ‘Crack Open the Good Biscuits’ sees the TV platform utilize classic artistic practices including clay-making and remote-controlled animatronics to make an outer-worldly point. The Drum explores the challenges in production, relying on tried-and-trusted movie magic techniques.
United States United Kingdom Neema Shah Creative Works The Making Of

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Creative Works: 10 best ads of the week, from TikTok to Dunelm

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite.
Camden Town United Kingdom Noord Holland Le Truc Martha Stewart Riff Raff

Creatives divulge the secrets behind remotely filmed ads

Thanks to the pandemic, the concept of remote filming has taken off. Instead of grappling with travel schedules, brands have been able to get talent from all over the world on projects… albeit without working together physically. As part of The Drum’s Globalization Deep Dive, we go behind the scenes of ads that have been produced virtually by multi-national teams.
Alistair Campbell Neale Horrigan Lulu Wang Gareth Williams Dom Joly Chinese New Year

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