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Details 13 April 2021 McDonald’s Singapore has unveiled a new campaign named "Night-In", which aims to reflect how nights-in have become the new nights out. The campaign is fronted by a 45-second spot that mirrors the newfound joys of staying home, or better known as “Cocoon Culture”. Featuring an original, soulful music track to capture the essence of a night-in, the film aims to celebrate the night-in crowd who unabashedly revel in spending their qu...

The benefits of giving yourself a break Barton Goldsmith It can be helpful in overcoming your own creative blocks. Like many creative people, I sometimes get bored with my “art” and have to take a break. Stepping back can be a great way to unblock your creativity. I just did this and came back much stronger. This process has also proved helpful to my writer and musician clients. Hopefully, it will be helpful to you in overcoming your own creative blocks. Doing this can work for almost anyth...

Details 12 April 2021 Grab Indonesia has unveiled a space-themed ad in line with Ramadan. The ad, which runs for over two minutes, features a four-member crew on a spaceship venturing in space during Ramadan. The ship is then hijacked by aliens, who take away all their resources such as food, transport, and groceries. Left in despair after the aliens left the ship empty, one of the crew members then produced a button with the word "Grab" on it. With a push of ...

Teradek: Creative Solutions Acquires Lightstream to Expand into Gaming and Strengthen Cloud Offering It enhances Creative Solutions premium live streaming technology for the global content creator community Transaction to include Lightstream Studio, Lightstream Cloud, and Rainmaker.gg It complements Creative Solutions overarching strategy to develop innovative video technology for content creators alongside Teradek, SmallHD, Wooden Camera and Amimon Creative Solutions, a Division of The Vitec G...

By Matt Berry Apr 5, 2021 10:53 PM 27 years after his death, Kurt Cobain has been…honoured? with a new song done through A.I. This has been done for a few other artists through this project called ‘The Lost Tapes of The 27 Club’ where they feed A.I. songs from the artist to create something reminiscent of the act. You can read more here, and check out the “new” Nirvana song below, it’s called Drowned In The Sun:

Sheikh Mohammed launches new creative district in Dubai Web report/Dubai Photo: HHShkMohd/Twitter A new creative destination has been launched in Dubai. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, announced the launch of Al Quoz Creative District on Tuesday. According to Sheikh Mohammed, it will be an addition to Dubai’s list of “smart, artistic and cultural cities”, with the aim being to transform the Emirate into a...

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Amidst the increasing clutter of ads online, one sure-fire way of grabbing consumers attention would be through a controversial social media ad. However, brands should tread carefully on the line between being humourous and offensive. Recently, the team at MARKETING-INTERACTIVE saw a Facebook ad that was lauded by netizens but not creative experts the team spoke to. The ad, created by local co...

By Kimberly Carson Apr 5, 2021 12:00 AM X92.9 & the new PetSmart in Southcentre Mall know how crafty and intelligent pets can be- especially when treats are involved. We want you to show off your smart pet for a chance to win a $150 gift card to the brand-new Post a photo or video of your pet being their gifted selves on Twitter or Instagram and tag us and SouthcentreMall for your chance to win! We’ll be featuring and chosen winners from April 12-16, so #ForTheLoveOfPets, post your c...

Outriders just launched a few days ago, but the devs at People Can Fly are interested in post-launch DLC and new content.

Sentosa hunts for new deputy director of brand and marketing Details 01 April 2021 Sentosa Development Corporation (SDC) is looking to hire a new deputy director of brand and marketing. In a LinkedIn job post, SDC said the appointed individual will be tasked to define and establish the mid to long-term branding and marketing strategies aimed at driving Sentosa’s brand growth locally and regionally. He or she will need to ensure that all marketing e...