Drina Chee News Today

Rivalling its classic Filet- ‘O-Fish, McDonald’s is introducing a new fish burger to its menu. Launched in a campaign called The Great Catch, the burger is called the “black pepper cheese double Filet- ‘O-Fish”.

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McDonald's Singapore has teamed up with crypto infrastructure startup Bandwagon Labs and local non-fungible token (NFT) artist 'The Hidden Walls' to launch Grimace digital collectibles - soulbound tokens and keepsakes that can be minted for free, but not traded or transferred.

McDonald’s Singapore will be releasing 2000 exclusive Grimace digital collectibles, each with its own design in a new venture by the fast-food chain that aims to delight fans collectors alike.

The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to human eye, thus producing a transparent background.

McDonald’s Singapore launches ‘Night-In’ platform The Drum looks into how and why global foodservice retailer McDonalds pivoted its go-to-market strategy in Singapore on the back of the emergence of the in-home consumer. Of the many offshoots of the post-pandemic life and the growing in-home economy, an important shift has been in the changed food habits of people, in terms of what they eat, how they eat and when they eat. The advent of this ‘cocoon culture’ which mirrors and celebrat...

April 22 2021, 11:11 am | BY Kim Shaw | No Comments McDonald’s Singapore celebrated this Ramadan with the launch of ‘My Happy Table’ via Publicis Communications Singapore. The physical activation uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table.   Set up at physical McDonald’s locations...

Details 13 April 2021 McDonald’s Singapore has unveiled a new campaign named "Night-In", which aims to reflect how nights-in have become the new nights out. The campaign is fronted by a 45-second spot that mirrors the newfound joys of staying home, or better known as “Cocoon Culture”. Featuring an original, soulful music track to capture the essence of a night-in, the film aims to celebrate the night-in crowd who unabashedly revel in spending their qu...