Social Quarterly: Q2 2021
The
Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what’s happening now in social media and what you should be keeping an eye on.
This quarter’s edition covers social platforms’ efforts to help creators monetise their work, including
Snapchat’s launch of Creator Marketplace, the introduction of Creator Shops on
Instagram and
It also features stories about rocketing year-on-year ad spend across the major social platforms,
Mark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the company’s e-commerce strategy as it prepares for life post-iOS 14.5.
Mark Zuckerberg sees e-commerce critical to Facebook s future under new Apple rules bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.
Instagram’s next big step is to help its creators make more money. The company is working on a range of tools including Creator Shops, affiliate commerce, and a “branded content marketplace.” The Creator shops will be part of the eCommerce push. Facebook’s Mark Zuckerberg announced the move while speaking with Adam Mosseri, head of Instagram during a live stream on the app.
Starting with Creator Shops, it would be an extension of Instagram’s current shopping features. These are meant to allow businesses to sell products. “We see a lot of creators setting up shops too, and one part of being a content creator business model is you create great content, and then you can sell stuff, and so having creator shops is awesome,” Zuckerberg said.