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We recently stumbled upon Evangeline Chan, better known as MOONCASKET Evie, a passionate graphic designer and illustrator based in Hong Kong. Caught by her kooky cartoon characters, we captured her daily essentials as well as how Oripura, the freestanding laptop stand from British manufacturer Colebrook Bosson Saunders (CBS), helps her stay on track in the vibrant, bustling city.
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“Sometimes new ideas will pop up while you are out soaking up the sun, so I always carry my sunglasses with me,” Evie says, “I keep this hydrophobic spray from Crep Protect in my bag, we all know how unpredictable Hong Kong weather can get as the rainy season approaches. It comes in handy for a person like me who loves wearing suede trainers.” Evie is a fan of the Dalí-inspired Vans Old Skool Twist from the MoMA collection, “I carry everything in a tote bag most of the time. And since my style is rather simple, my outfit would not be complete without some accessories. Matthew Williams, the founder of 1017 ALYX 9SM, has a unique, minimalistic approach to fashion design which I agree with.”
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Technology has made long strides in the fashion industry; we now live in an age of virtual runway shows and CGI models. It was inevitable that hi-tech gizmos and hacks would trickle down to the level of average consumers, forever altering the way they shop. Leading the charge in the UAE is Adidas.
When the German shoemaker announced the opening of the region’s first flagship store, expectations were justifiably high. However, when the 16,000-square-foot space opened its doors in The Dubai Mall in the middle of March, the results were astonishing. Bristling with technology and putting the customer front and centre in every aspect of the store, it not only looked dazzling, but also revealed a totally new shopping experience.
GermanySpitalfieldsTower-hamletsUnited-kingdomDubaiDubayyUnited-arab-emiratesUnited-statesChinaSwedenPolandLondonCrep Protect Unveils Its First Ever Store in the Dubai Mall
Crep Protect Unveils Its First Store in the World Famous Dubai Mall
Crep Protect
Crep Protect
From its iconic Protector spray and cleaning kits to sneaker shields and even face masks, Crep Protect has been doing the most over the past nine years to make sure that safety and cleanliness are the core concept of its diverse product range. The next big step from Crep Protect doesn’t come in the form of a product, but rather something much larger and more legendary.
Today, the innovative shoe care brand brings an immersive retail experience to sneaker aficionados by opening its first store in the world’s biggest shopping center, The Dubai Mall. Taking its next step in the ever-expanding empire of shoe care and consumer interaction, Crep Protect will be bridging the gap between sneaker culture and the traditional retail experience with exciting in-store activations that are guaranteed to have sneakerheads queueing up at Level Shoes within the mall from the get-go.
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adidas has opened its first global flagship across the Middle East, India and Africa — located in the largest shopping mall in the world, The Dubai Mall. The first adidas store with sustainability at its core, the technologically advanced store blurs the lines between the physical and the digital realm, providing a snapshot of the future of retail — setting the bar high for its counterparts.
To mark the event, the German sportswear giant has teamed up with three Dubai-based photographers to capture the innovative retail space in their individual visual styles. LA is a Dubai-based multidisciplinary artist renowned for his creative work often merging visual surrealism with fashion/sportswear. His work and style continue to push the boundaries of meaningful visual expression and before has inspired young creatives, enabling him to collaborate with and educate up-and-coming talent on what it means and takes to be a creative artist, giving new directions and capabilities to their work and his own. LA’s unique visual expression which juxtaposes distant realities evokes a new perspective on current ideas and trends. Bahraini photographer and video artist Mashael Alsaie possesses a body of work focusing on narratives to encourage reflection on feminity, ritual, and representation. Speaking about her work within the flagship store she stated – “By capturing dizzying perspectives and the overlapping of different spaces within the store, I tried to embody the feeling of moving through the space.” Abdulla Elmaz is a Turkish-Albanian multi-faceted artist who draws inspiration from dream-like worlds to blur the lines between reality and the sleep-state, using everyday items like mirrors to achieve this distortion.
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A surprise arrival from Crep Protect, the world’s leading premium sneaker care brand who’ve been keeping our footwear box fresh despite plenty of muddy woodland walks this past year, comes in the form of an interactive collaboration with adidas. The new Sneaker Service space, located in adidas’ new Dubai flagship store, the first flagship in the region.
Looking to transcend your traditional shopping experience, the Crep Protect x adidas Sneaker Service space offers a unique experience with fun barbershop style chairs and a sneaker drop off counter where customers can choose from a menu of cleaning services from a luxurious sneaker foam cleanse and refreshing insole steam to an exclusive new Gold service with the most comprehensive sneaker clean yet with a team of Crep Protect Sneaker Technicians on hand to assist and share their footwear expertise.
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