Cross Screen Media News Today

/PRNewswire/ --Cross Screen Media, a CTV activation managed service provider for local agencies specializing in political and public affairs, has expanded its...

A confluence of political forces and changing media behavior are testing their efficacy in the Trump era.

Offering a look at both parties’ political strategies this year, the ads focus largely on issues like education, the economy, jobs and taxes, as well as local scandals and crime.

The Business Roundtable, whose membership comprises the country’s top corporate executives, is stepping up its campaign for a bipartisan permitting overhaul.

And North Carolina enacted a 12-week abortion ban last night after Republicans in the state legislature narrowly overrode Democratic Gov. Roy Cooper's<b> </b>veto.

They are working to bolster ScreenImpact with near real-time detection of local broadcast advertisements

/PRNewswire/ -- Cross Screen Media today announced the release of a CTV Activation Bundle that combines the companys local planning, activation, and...

Now that the scale of streaming is catching up to that of linear, many political advertisers are making budget reallocations that favor CTV.

/PRNewswire/ -- Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced today that Jackie Vanover has...

Yahoo today announced a partnership with Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, to enable mor