Is rum finally turning premium? - The Spirits Business
The hope that premium-and-above rum will become more popular has been touted for a few years, but it looks as though that may be happening.
Source: thespiritsbusiness.com
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Top 10 marketing moves in May 2023 - The Spirits Business
From a summer Spritz campaign to Suntory's partnership with Keanu Reeves, May was awash with creative marketing steps among spirits brands.
Source: thespiritsbusiness.com
Havana Club redesigns Máximo Extra Añejo - The Spirits Business
Pernod Ricard-owned Havana Club rum has refreshed the packaging for its limited edition Máximo Extra Añejo to make it more sustainable.
United Kingdom Ciudad De La Habana Anne Martin Pernod Havana Club Havana Club Pernod Ricard Owned Havana Club
Source: thespiritsbusiness.com
Havana Club campaign lands in UK - The Spirits Business
Pernod Ricard-owned Havana Club is bringing its Cuban Mode campaign to the UK with a multi-million-pound push.
Source: thespiritsbusiness.com
New 'Cuban Mode' campaign from Havana Club
Rum brand, Havana Club, is back with a new campaign which heroes its full portfolio, called ‘Cuban Mode’. The campaign aims to recreate the Cuban spirit
Ciudad De La Habana United Kingdom Josh Mccarthy Havana Club Pernod Ricard United Kingdom Cuban Mode
Source: talkingretail.com
Havana Club's Cuban kaleidoscope
The rum brand’s dazzling film portrays the spirit of the country in an ever-changing swirl of colour, dance, design and outrageously cool Cubans.
Source: shots.net