Cupcake Store News Today

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Where stores know your gender and your mood. with one new technology, they can even anticipate what you might want. thats a cupcake store in san francisco trying out a tech built by a company. >> if you like the red velvet cupcakes, you probably like the combination of cream cheese as well as cake and we recommend the pumpkin cheesecake. >> amazon is an incredible experience online. >> they want 20 bring that experience off line. >> off line retailers need to be able to recognize you. >> reporte...

Gap. >> reporter: with one new technology they can even anticipate what you might want. thats cakeo, a cupcake store in san francisco trying out tech built by a company called index. it helps retailers target products to you based on your taste. >> if you like red velvet, you probably like cream cheese as well as cocoa cake and we would recommend the pumpkin cheesecake. >> we looked to amazon as the backbone for a lot of things weve done. a lot of it has to do with their ability to recognize who...

A big part of your experience even when you go to a store. lori siegel is live in new york. lori, tell us about it. >> hey, look, the stores are getting a lot smarter. this year the trend is all about personalization, combining offline and online. its enabled because of technology. check it out. this holiday season, look for shopping to get a little bit personal. welcome to shopping 2.0, where stores know your gender, your mo mood. with one new technology, they can even anticipate what you might...

Arizona. 19 vehicle involved in the crash between phoenix and tucson. >> millions receiving social security about to get the smallest cost of living adjustment sewn since 1975. up 19 bucks a month in 2014. >> there is a newly discovered roll out sna fu. one brooklyn bakery is listed as an enrollment site. they have calls from people seeking health insurance. you will not get health care in the cupcake store. >> you wonder what they are serving though. apparently the health care department made a...

Take the thing away. why shoot it? >> its the point. >> crazy. lets shift to valentines day. it is tuesday the 14th after all. why not? theres this place in philadelphia, a cupcake store that is selling -- its called cupcakes gourmet. and its selling its sparkling red velvet cupcake for a meager $55,000. before you go thats crazy, its because theres an 8 carat engagement ring as you can see right there in the frosting. thats why its a $60,000 cupcake. so swing by there if youre looking to pop th...

Thats not the same. >> but if youre a cupcake business -- is it just for people starting up or could you be trying to expand? >> you could be trying to expand, you could have a new product youre trying to launch. there are all different times in your business cycle that you could do this. >> whats interesting, too, is a lot of people out there might be willing to give money to your business -- i love this cupcake store, i want it to grow. i didnt want it to go out of business. im willing to take...

Home, theyll do all these kind of creative ways that its like a contra facilitated by the internet. >> how much could you raise through ways like this? >> if you look at the sites, theyre in the $5,000 to $10,000 range and the success rate is not very high. for a small business, thats big, but launching an airline, thats not the same. >> but if youre a cupcake business -- is it just for people starting up or could you be trying to expand? >> you could be trying to expand, you could have a new pr...