patanjali: Rx prevent more than cure advertising - The Economic Times
The Supreme Court has asked the GoI to address the asymmetry in medical claims, particularly in the case of Ayurveda. Allopathy, a modern medicine, has gained popularity due to its scientific scrutiny, while Ayurveda relies on advertising and consumer protection rules for deterrence. A harmonised approach would involve regulating the active pharma ingredient rather than the final product, reducing misselling but not eliminating it.
Supreme Court Misleading Med Advertising Scientific Scrutiny Curative Breakthroughs Consumer Protection Rules Misleading Advertising
Source: indiatimes.com