A catastrophic Meta bug caused overspending, higher-than-average CPA's
A major outage took advertisers by surprise on Sunday with ad spends and CPA's reaching 4x or more.
Source: searchengineland.com
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Facebook's Advantage+ shopping campaigns: Are they worth the ecommerce hype?
Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here's the lowdown on Facebook's latest AI-powered tool.
Source: searchengineland.com
Curt Maly, Author at Search Engine Land
Curt Maly is an author at Search Engine Land.
Source: searchengineland.com
Meta rumored to develop 'Basic Ads' in response to recent privacy changes
The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.
Source: searchengineland.com