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They get some deeper insight that they learned something. have they adapted their business to some unique capability that no one else has recognized? im not sure i believe in the issue of pain. theres a certain easy way of saying pain. the best companies are the ones that look at the challenging problem and figure out how to solve it. it doesnt have to be painful. they just have an easy way of adapting to better ideas to be in a position to offer customer better, cheaper, faster solution. >> we ...

Always. they get some deeper insight that they learned something. have they adapted their business to some unique capability that no one else has recognized? im not sure i believe in the issue of pain. the best companies are the ones that look at the challenging problem and figure out how to solveç it. it doesnt have to be painful. they have an easier way to adapt to offer a customer better, cheaper or faster solution. >> we used to talk a lot. when i was in business school, we wrote so many b...