Page 15 - Customer Data Platform News Today

PureCars announced new data and insights regarding dealers’ knowledge of third-party cookie deprecation, customer database health, and using first-party data for targeted marketing, as well as familiarity with Customer Data Platform (CDP) technology. PureCars commissioned an online survey to retail executives in March 2023.

Marketers can now understand users' complete journey pre- and post-acquisition with Mixpanel

Simplify customer engagement by implementing CDPs in the right way.

My take on last week's announcements coming out of Salesforce World Tour's visit to Washington DC.

Utilizes AI powered customer segmentation to determine best customers through analysis of 400+ attributes per customer profileDALLAS, TX / ACCESSWIRE / April 25, 2023 / Mangoceuticals, Inc. (NASDAQ:MGRX)

Mangoceuticals, Inc. (MGRX) Commences Online Direct Sales Campaign ...

Irvine, CA (PRWEB) April 19, 2023 -- Orbee, a leading provider of customer experience middleware for automotive, announces the launch of its latest solution,

New connector combines behavioral data, real-time events, and AI to drive optimal customer interactions across all channels CAMBRIDGE, Mass., April 18, 2023 /PRNewswire/ -- Pegasystems... | April 18, 2023

Auto retailers finding it nearly impossible to leverage third-party data for their advertising need to pivot to first-party data strategies.

Georg Haraldsson, Chief Information Officer, PLAY, explains how the airline is navigating the tech landscape and its approach to retailing.