Page 14 - Customer Data Platform News Today

Income Insurance Limited (Income), established in 1970, currently serves 1.7 million people in Singapore. Before COVID-19, insurance was an industry where offline sales channels were the business’ primary revenue drivers. Data sources predominantly came from agents, representatives and financial advisors, who played a significant role in building customer relationships on behalf of Income.

Scotch & Soda to Leverage Nogin’s Enterprise-Class Technology and Apparel Expertise to Supercharge Its Ecommerce Strategy...

Customer data platforms are not a silver bullet, says Peter Rogers of agency Merkle. For The Drum’s data deep dive, The New Data & Privacy Playbook, he argues that they only work well if your first-party data is in order too.

Recognized for high performance and greater flexibility ... | May 8, 2023

Acquia leaders and executives develop specialized cloud-based digital solutions to empower brands and clients. Get to know them right here.

/PRNewswire/ -- Hightouch, a leader in Data Activation and Customer Data Platform (CDP) solutions, has announced the launch of Match Booster, a breakthrough in...

/PRNewswire/ -- Mixpanel, the pioneer of event analytics, is expanding its focus beyond product teams to bring the power of event-based analytics to marketers....

Report Shows that Customer Loyalty is Increasingly Contingent on Personalization, Though Consumer Confidence in AI-Powered CX is Divided ... | May 2, 2023

/PRNewswire/ -- PureCars, the leading customer data and marketing platform for automotive dealers, announced today new data and insights regarding dealers...

Marketers can now understand users' complete journey pre- and post-acquisition with Mixpanel SAN FRANCISCO, May 2, 2023 /PRNewswire/ -- Mixpanel, the pioneer of event analytics, is expanding