Case Study | Merkle Singapore: Delivering Unified Customer Experiences with Data at Income
Income Insurance Limited (Income), established in 1970, currently serves 1.7 million people in Singapore. Before COVID-19, insurance was an industry where offline sales channels were the business’ primary revenue drivers. Data sources predominantly came from agents, representatives and financial advisors, who played a significant role in building customer relationships on behalf of Income.
Merkle Singapore Customer Omni Data Insights Customer Omni Data Activation Data Puddle Customer Data Platform Salesforce Marketing Cloud
Source: dentsu.com