Page 2 - Customer Data Platform News Today

Guest data: Your greatest asset … and potentially your greatest liability.

HCL Software will deploy the HCL Unica platform to enable SBI to digitally

The tech giant’s struggle to let go of its cookies is a little too convenient for third-party vendors who are yet to be sold on alternatives.

Learn how to transition to Google Analytics 360 seamlessly! Discover migration tips, compliance considerations, and ease of use before...

The new capabilities are expected to take on offerings from rivals such as Salesforce, ServiceNow, and SAP.

On March 18 2024, the U.S. Department of Health and Human Services (HHS) Office for Civil 
Rights (OCR) updated its guidance on the use of tracking technologies...

CNV has successfully raised seed funding of $1 million from Singapore-based venture capital firm Wavemaker Partners.

Brands need to ensure WhatsApp messages resonate

Article - Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality - By Jessie Radcliff - Hotels are now leveraging first-party data, advanced technologies, and automation paired with a balance of human touch and cross-team collaboration to tailor email marketing, loyalty programs, and on-property communications to achieve hyper-personalization. This data-driven approach is reshaping the future of the hospitality industry and may be a key to sustaining custome...

COMPANY NEWS:  Data Army, a leading Australian data consultancy specialising in advanced data solutions, has partnered with Hightouch, the l...