Page 12 - Customer Data Platforms News Today

All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed

Explore this buyer’s guide to access an overview of Customer Data Platforms (CDPs), learn when and where these solutions can be most valuable, consider key vendor selection criteria to consider when looking for a CDP provider, and more.

As it transitions from Autopilot to Ortto, Aussie founder of the customer data and journey management vendor details the product overhaul that led to a company rebrand

Many businesses rely on their CRM software to convert prospects into paying customers. But to deliver personalized experiences, teams often need a more complete picture of their customers. Access this guide to learn about 4 types of Customer Data Platforms (CDPs) & ensure your CX software can meet your business’s needs.

Savvy companies aren't waiting for the metaverse to go mainstream to establish a presence on the platform. Here's how some brands are already taking advantage.

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts.

ON24 announces personalization and insights capabilities, Sprinklr introduces new CMO, Jabmo introduces updated Account Data Platform and more news.

Eight key megatrends that are shaping the new look of hospitality have accelerated in impact since the pandemic. Understanding, embracing, and operationalizing these megatrends is crucial if players in the hospitality industry are to survive and excel going forward.

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.

/PRNewswire/ -- Flywheel Software ("Flywheel") today announced a growth equity investment from The Jordan Company ("TJC"), a private equity firm, and the...