Page 14 - Customer Data Platforms News Today

As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news—as long as travel is managed responsibly, with effective preventative measures in place. With positive signs now visible, lodging operators can look forward to and plan for increasing occupancy rates with more confidence. According to McKinseys research, the pandemic has accelerated digital transformation by 10 years and todays tr...

KUALA LUMPUR, Feb 24 ― Regional marketing technology company Antsomi has been recognised in leading global market research company Forrester’s latest report. The report titled, “Now Tech: Customer Data Platforms in Asia Pacific, Q4 2021”, included the company in the automation functionality...

CX Decoded caught up with Tony Byrne of Real Story Group to discuss the evolution of Customer Data Platforms and how marketers are using the software.

Mumbai: It was October 2020 when a Cadbury campaign featuring the Bollywood star Shah Rukh Khan (SRK) caught my attention. Christened as a ‘NotJustACadburyAd’, the campaign blended SRK’s image and voice using AI to create customised ads for local shops by directly naming them. This idea to promote local businesses when they had taken a big hit during the pandemic was widely

Simon earns Leader rank in Momentum Grid Report for fourth successive quarter, and continues to climb in Small Business, Mid-Market and Enterprise categoriesNEW YORK, NY / ACCESSWIRE / February 1, 2022

Sunrise, FL (PRWEB) January 18, 2022 -- Today FeaturedCustomers published the Winter 2022 Customer Data Platforms Customer Success Report to give prospects

More data is only half the battle as marketers recognize the importance of usability at scale.

In the latest of our 2022 predictions series for CMOs, we explore the marketing and customer technology innovations on the way

With another year soon to be in the rearview, we’re looking ahead to 2022 for the most impactful trends in hospitality marketing. These trends fall into three core buckets: the evolution of privacy, the marketing operations playbook, and advancing the guest experience.

This article will look at the ways AI-based CDPs provide the customer with a better experience along the entire customer journey.