Customer Data Trends News Today

Study: Customer ID a problem for brands, publishers As the digital space becomes more fragmented, and as more consumers opt-out of sharing their information it is becoming ever more harder for brands, marketers, and publishers to connect with their bases. That difficulty will only continue according to one report, which finds that while many are planning for the phasing out of cookies and simple solution hasnt yet been identified. According to Lotame researchers most marketers (60%) say multip...